DraftKings Live Event Photography: 4 Days of High-Stakes Competition & a $2.5 Million Winner
DraftKings, alongside top-tier creative designers, Event Producers, delivered an unforgettable four-day live event experience designed to thrill attendees from start to finish. Every detail was custom-built to elevate energy, engagement, and competition, creating a visually dynamic environment perfect for live audiences and brand storytelling.
The atmosphere was electric as competitors battled it out over multiple days, culminating in a jaw-dropping grand prize of $2.5 million awarded to the ultimate winner. From high-stakes moments and crowd reactions to immersive brand activations and polished production design, this event showcased the power of experiential marketing done right.
Capturing an event of this magnitude requires precision, awareness, and a deep understanding of live production flow. Each day brought new moments, emotions, and visual stories—proving once again that professionally documented events don’t just record moments, they amplify them.
Jay Farrow from SNL was the comic entertainment at the Joy Theater, and what a show he performed! These are the events where I simply love my job. Working with the best in the industry is my dream come true.
